{
  "schemaVersion": "supplymo.1688-seller-score-evidence.v1",
  "studyId": "2026-08-04-1688-seller-score-composite-gap",
  "collectedOn": "2026-08-04",
  "evidenceVersion": 1,
  "provenance": {
    "publisher": "Supplymo",
    "sourceAggregateFormat": "Local read-only API sample (JSON, repository-tracked)",
    "sourceAggregateSha256": "e157d2a2ecaabfafdcc1af21ea397198bc73c6fa6ce80c25fd95b02c01129cc5",
    "samplingScript": "scripts/research/sample-1688-seller-scores.mjs",
    "sanitization": "No supplier identity is present at any stage. The sampling script records only the category keyword and the numeric score fields. Offer IDs, seller IDs, shop names, company names, titles, prices, image URLs and credentials are never written to the sample file.",
    "namedAuthor": null,
    "namedReviewer": null,
    "attributionNote": "This evidence file does not assert a named author or human reviewer. A public page using it must carry its own byline and state who checked the figures."
  },
  "methodology": {
    "sourceApi": "com.alibaba.fenxiao.crossborder:product.search.keywordQuery + product.search.queryProductDetail (read-only)",
    "platform": "1688, the domestic Chinese wholesale marketplace",
    "samplingFrame": "12 English keyword searches on the cross-border distribution channel, first results page only, 10 platform-ranked rows per keyword.",
    "samplingFrameRows": 120,
    "keywords": [
      "storage box",
      "phone case",
      "kids toy",
      "led lamp",
      "tote bag",
      "ceramic mug",
      "hair clip",
      "pet bed",
      "kitchen utensil",
      "desk lamp",
      "silk scarf",
      "keychain"
    ],
    "categoryCount": 12,
    "rowsPerCategory": 10,
    "beginPage": 1,
    "pageSize": 10,
    "selection": "Every returned row was carried forward. No filtering, ranking or exclusion was applied by us beyond what the platform returned.",
    "headlineScoreField": "tradeScore (the single score shown against a listing)",
    "componentScoreFields": "sellerDataInfo.logisticsExperienceScore, offerExperienceScore, consultingExperienceScore, afterSalesExperienceScore, disputeComplaintScore",
    "scoreScale": "0 to 5, as returned by the platform",
    "weakestComponentDefinition": "The lowest of the five component scores present on a listing",
    "collectionWindow": "Single day, 2026-08-04",
    "writeOperations": "None. No order, payment, enquiry, messaging or logistics endpoint was called.",
    "fieldDictionary": {
      "categoryKey": "The English keyword searched to reach this listing. Not a platform category ID.",
      "headlineScore": "tradeScore, the single supplier score shown against a listing. 0 to 5.",
      "compositeServiceScore": "A second, separate aggregate the platform returns. It took only four distinct values across this sample, 3.5 to 5, so it is on a narrower observed scale than the components and must not be compared against them.",
      "tradeMedalLevel": "An integer tier the platform assigns, 1 to 5 in this sample. It is a rank, not a score, and cannot be averaged or compared with the 0 to 5 score fields.",
      "logistics": "logisticsExperienceScore. 0 to 5.",
      "offer": "offerExperienceScore. 0 to 5.",
      "consulting": "consultingExperienceScore. 0 to 5.",
      "afterSales": "afterSalesExperienceScore. 0 to 5.",
      "dispute": "disputeComplaintScore. Returned only two values in this sample, 4 and 5, so it is not on the same observed scale as the other four components.",
      "weakestComponent": "The lowest of the component scores present on that listing.",
      "componentsPresent": "How many of the five components the detail response actually returned for that listing. Where fewer than five were present, weakestComponent is the lowest of those present, not zero.",
      "headlineToWeakestGap": "headlineScore minus weakestComponent, rounded to one decimal. Null where either side is missing."
    }
  },
  "summary": {
    "listingCount": 120,
    "categoryCount": 12,
    "listingsWithHeadlineAndComponents": 120,
    "headlineScoreMedian": 5,
    "headlineAtMaximum": 65,
    "headlineAtMaximumShare": 0.5417,
    "headlineAtOrAbove45": 109,
    "headlineAtOrAbove45Share": 0.9083,
    "headlineAtZero": 5,
    "weakestComponentMedian": 3,
    "headlineToWeakestComponentGapMedian": 1.9,
    "headlineToWeakestComponentGapMax": 4.9,
    "listingsWithHeadline4PlusAndComponentAtOrBelow25": 38,
    "listingsWithHeadline4PlusAndComponentAtOrBelow25Share": 0.3167,
    "listingsWithMaximumHeadlineAndComponentAtOrBelow25": 21,
    "componentsAtOrBelow25": {
      "logistics": 13,
      "offer": 11,
      "consulting": 23,
      "afterSales": 3,
      "dispute": 0
    },
    "componentMedians": {
      "logistics": 3.5,
      "offer": 4,
      "consulting": 3.5,
      "afterSales": 4,
      "dispute": 4
    },
    "componentObservedScale": {
      "logistics": {
        "min": 1.7,
        "max": 5,
        "distinctValues": 15
      },
      "offer": {
        "min": 2,
        "max": 5,
        "distinctValues": 10
      },
      "consulting": {
        "min": 0,
        "max": 5,
        "distinctValues": 10
      },
      "afterSales": {
        "min": 1.6,
        "max": 5,
        "distinctValues": 8
      },
      "dispute": {
        "min": 4,
        "max": 5,
        "distinctValues": 2
      }
    }
  },
  "limitations": [
    "This is not a random sample. Rows come from the first page of a keyword search, which the platform ranks. Listings that rank highly are more likely to be promoted, high-volume or well-rated, so the headline scores here are probably higher than the platform-wide distribution.",
    "The five components are not on the same observed scale. Dispute handling returned only two values across all 120 listings, 4 and 5, while pre-sale responsiveness returned ten distinct values spanning 0 to 5. A component that never falls low in this sample may be a component that cannot fall low, and no conclusion should be drawn about supplier behaviour on dispute handling from these figures.",
    "Rows were not deduplicated by seller. A supplier with several listings on the first page of a search appears more than once, so 120 listings does not mean 120 distinct suppliers. We cannot say how many distinct suppliers are represented, because no seller identity was retained at any stage.",
    "One platform, one day, one snapshot. Scores move over time and no trend can be read from a single collection.",
    "Twelve consumer-goods keywords. Categories outside that range are not represented.",
    "120 listings is enough to show that a pattern exists and not enough to size it precisely for any single category.",
    "The platform does not publish how the headline score is computed from the components, so the relationship described here is observed, not derived.",
    "Five listings returned a headline score of zero. These are counted in the totals but are likely to be new or inactive sellers rather than poor performers.",
    "Component scores were read from the listing detail response. Where a component was absent it was excluded from that listing's weakest-component calculation rather than treated as zero.",
    "Nothing here measures product quality, factory capability or export compliance. It measures what a buyer is shown on a marketplace page.",
    "Nothing here says a platform or a seller has done anything wrong. The finding concerns what a buyer can see before paying, not what a seller does afterwards."
  ],
  "rows": [
    {
      "categoryKey": "storage box",
      "headlineScore": 4.4,
      "compositeServiceScore": 3.5,
      "tradeMedalLevel": 4,
      "logistics": 2.2,
      "offer": 2,
      "consulting": 2,
      "afterSales": 4,
      "dispute": 4,
      "weakestComponent": 2,
      "componentsPresent": 5,
      "headlineToWeakestGap": 2.4
    },
    {
      "categoryKey": "storage box",
      "headlineScore": 5,
      "compositeServiceScore": 4,
      "tradeMedalLevel": 3,
      "logistics": 3.7,
      "offer": 3,
      "consulting": 2.5,
      "afterSales": 4.3,
      "dispute": 5,
      "weakestComponent": 2.5,
      "componentsPresent": 5,
      "headlineToWeakestGap": 2.5
    },
    {
      "categoryKey": "storage box",
      "headlineScore": 5,
      "compositeServiceScore": 4,
      "tradeMedalLevel": 3,
      "logistics": 3.2,
      "offer": 2,
      "consulting": 4,
      "afterSales": 4.3,
      "dispute": 5,
      "weakestComponent": 2,
      "componentsPresent": 5,
      "headlineToWeakestGap": 3
    },
    {
      "categoryKey": "storage box",
      "headlineScore": 5,
      "compositeServiceScore": 4,
      "tradeMedalLevel": 4,
      "logistics": 3.5,
      "offer": 2.6,
      "consulting": 1.5,
      "afterSales": 4,
      "dispute": 4,
      "weakestComponent": 1.5,
      "componentsPresent": 5,
      "headlineToWeakestGap": 3.5
    },
    {
      "categoryKey": "storage box",
      "headlineScore": 4.7,
      "compositeServiceScore": 3.5,
      "tradeMedalLevel": 5,
      "logistics": 2.5,
      "offer": 2,
      "consulting": 3,
      "afterSales": 4,
      "dispute": 4,
      "weakestComponent": 2,
      "componentsPresent": 5,
      "headlineToWeakestGap": 2.7
    },
    {
      "categoryKey": "storage box",
      "headlineScore": 4.7,
      "compositeServiceScore": 4,
      "tradeMedalLevel": 5,
      "logistics": 3.8,
      "offer": 3,
      "consulting": 1.5,
      "afterSales": 4,
      "dispute": 4,
      "weakestComponent": 1.5,
      "componentsPresent": 5,
      "headlineToWeakestGap": 3.2
    },
    {
      "categoryKey": "storage box",
      "headlineScore": 4.9,
      "compositeServiceScore": 5,
      "tradeMedalLevel": 2,
      "logistics": 4.1,
      "offer": 4.3,
      "consulting": 4,
      "afterSales": 5,
      "dispute": 5,
      "weakestComponent": 4,
      "componentsPresent": 5,
      "headlineToWeakestGap": 0.9
    },
    {
      "categoryKey": "storage box",
      "headlineScore": 4.7,
      "compositeServiceScore": 4,
      "tradeMedalLevel": 3,
      "logistics": 3.2,
      "offer": 2.6,
      "consulting": 3,
      "afterSales": 3.6,
      "dispute": 5,
      "weakestComponent": 2.6,
      "componentsPresent": 5,
      "headlineToWeakestGap": 2.1
    },
    {
      "categoryKey": "storage box",
      "headlineScore": 5,
      "compositeServiceScore": 4,
      "tradeMedalLevel": 4,
      "logistics": 3,
      "offer": 3,
      "consulting": 4,
      "afterSales": 4,
      "dispute": 4,
      "weakestComponent": 3,
      "componentsPresent": 5,
      "headlineToWeakestGap": 2
    },
    {
      "categoryKey": "storage box",
      "headlineScore": 5,
      "compositeServiceScore": 4,
      "tradeMedalLevel": 4,
      "logistics": 3.2,
      "offer": 3,
      "consulting": 3,
      "afterSales": 4.3,
      "dispute": 5,
      "weakestComponent": 3,
      "componentsPresent": 5,
      "headlineToWeakestGap": 2
    },
    {
      "categoryKey": "phone case",
      "headlineScore": 5,
      "compositeServiceScore": 4.5,
      "tradeMedalLevel": 2,
      "logistics": 2.5,
      "offer": 5,
      "consulting": 4,
      "afterSales": 4,
      "dispute": 4,
      "weakestComponent": 2.5,
      "componentsPresent": 5,
      "headlineToWeakestGap": 2.5
    },
    {
      "categoryKey": "phone case",
      "headlineScore": 5,
      "compositeServiceScore": 4.5,
      "tradeMedalLevel": 3,
      "logistics": 3.7,
      "offer": 4,
      "consulting": 3,
      "afterSales": 4.3,
      "dispute": 5,
      "weakestComponent": 3,
      "componentsPresent": 5,
      "headlineToWeakestGap": 2
    },
    {
      "categoryKey": "phone case",
      "headlineScore": 4.9,
      "compositeServiceScore": 4,
      "tradeMedalLevel": 3,
      "logistics": 3.5,
      "offer": 3,
      "consulting": 2,
      "afterSales": 4,
      "dispute": 4,
      "weakestComponent": 2,
      "componentsPresent": 5,
      "headlineToWeakestGap": 2.9
    },
    {
      "categoryKey": "phone case",
      "headlineScore": 4.7,
      "compositeServiceScore": 4.5,
      "tradeMedalLevel": 3,
      "logistics": 3.5,
      "offer": 3.6,
      "consulting": 4.5,
      "afterSales": 4,
      "dispute": 4,
      "weakestComponent": 3.5,
      "componentsPresent": 5,
      "headlineToWeakestGap": 1.2
    },
    {
      "categoryKey": "phone case",
      "headlineScore": 5,
      "compositeServiceScore": 4,
      "tradeMedalLevel": 3,
      "logistics": 2.1,
      "offer": 3.6,
      "consulting": 4,
      "afterSales": 4,
      "dispute": 4,
      "weakestComponent": 2.1,
      "componentsPresent": 5,
      "headlineToWeakestGap": 2.9
    },
    {
      "categoryKey": "phone case",
      "headlineScore": 5,
      "compositeServiceScore": 4.5,
      "tradeMedalLevel": 3,
      "logistics": 4.1,
      "offer": 5,
      "consulting": 2.5,
      "afterSales": 4,
      "dispute": 4,
      "weakestComponent": 2.5,
      "componentsPresent": 5,
      "headlineToWeakestGap": 2.5
    },
    {
      "categoryKey": "phone case",
      "headlineScore": 4.9,
      "compositeServiceScore": 4.5,
      "tradeMedalLevel": 3,
      "logistics": 4,
      "offer": 4,
      "consulting": 3.5,
      "afterSales": 4.3,
      "dispute": 5,
      "weakestComponent": 3.5,
      "componentsPresent": 5,
      "headlineToWeakestGap": 1.4
    },
    {
      "categoryKey": "phone case",
      "headlineScore": 4.3,
      "compositeServiceScore": 4.5,
      "tradeMedalLevel": 3,
      "logistics": 3.5,
      "offer": 5,
      "consulting": 2.5,
      "afterSales": 4,
      "dispute": 4,
      "weakestComponent": 2.5,
      "componentsPresent": 5,
      "headlineToWeakestGap": 1.8
    },
    {
      "categoryKey": "phone case",
      "headlineScore": 4.9,
      "compositeServiceScore": 4.5,
      "tradeMedalLevel": 2,
      "logistics": 3.7,
      "offer": 4.3,
      "consulting": 3.5,
      "afterSales": 3.6,
      "dispute": 5,
      "weakestComponent": 3.5,
      "componentsPresent": 5,
      "headlineToWeakestGap": 1.4
    },
    {
      "categoryKey": "phone case",
      "headlineScore": 5,
      "compositeServiceScore": 4,
      "tradeMedalLevel": 3,
      "logistics": 2.1,
      "offer": 3.6,
      "consulting": 4,
      "afterSales": 4,
      "dispute": 4,
      "weakestComponent": 2.1,
      "componentsPresent": 5,
      "headlineToWeakestGap": 2.9
    },
    {
      "categoryKey": "kids toy",
      "headlineScore": 5,
      "compositeServiceScore": 4.5,
      "tradeMedalLevel": 3,
      "logistics": 3.4,
      "offer": 3.3,
      "consulting": 4,
      "afterSales": 4,
      "dispute": 4,
      "weakestComponent": 3.3,
      "componentsPresent": 5,
      "headlineToWeakestGap": 1.7
    },
    {
      "categoryKey": "kids toy",
      "headlineScore": 5,
      "compositeServiceScore": 4.5,
      "tradeMedalLevel": 2,
      "logistics": 3.7,
      "offer": 5,
      "consulting": 5,
      "afterSales": 4.3,
      "dispute": 5,
      "weakestComponent": 3.7,
      "componentsPresent": 5,
      "headlineToWeakestGap": 1.3
    },
    {
      "categoryKey": "kids toy",
      "headlineScore": 5,
      "compositeServiceScore": 4,
      "tradeMedalLevel": 3,
      "logistics": 2.8,
      "offer": 2.6,
      "consulting": 4.5,
      "afterSales": 3.3,
      "dispute": 4,
      "weakestComponent": 2.6,
      "componentsPresent": 5,
      "headlineToWeakestGap": 2.4
    },
    {
      "categoryKey": "kids toy",
      "headlineScore": 4.5,
      "compositeServiceScore": 4,
      "tradeMedalLevel": 4,
      "logistics": 3.4,
      "offer": 2.6,
      "consulting": 3,
      "afterSales": 3.3,
      "dispute": 4,
      "weakestComponent": 2.6,
      "componentsPresent": 5,
      "headlineToWeakestGap": 1.9
    },
    {
      "categoryKey": "kids toy",
      "headlineScore": 5,
      "compositeServiceScore": 4,
      "tradeMedalLevel": 3,
      "logistics": 3.8,
      "offer": 3,
      "consulting": 2.5,
      "afterSales": 4,
      "dispute": 4,
      "weakestComponent": 2.5,
      "componentsPresent": 5,
      "headlineToWeakestGap": 2.5
    },
    {
      "categoryKey": "kids toy",
      "headlineScore": 5,
      "compositeServiceScore": 5,
      "tradeMedalLevel": 2,
      "logistics": 3.7,
      "offer": 5,
      "consulting": 4,
      "afterSales": 4.3,
      "dispute": 5,
      "weakestComponent": 3.7,
      "componentsPresent": 5,
      "headlineToWeakestGap": 1.3
    },
    {
      "categoryKey": "kids toy",
      "headlineScore": 4.9,
      "compositeServiceScore": 5,
      "tradeMedalLevel": 2,
      "logistics": 4.1,
      "offer": 5,
      "consulting": 4,
      "afterSales": 4.3,
      "dispute": 5,
      "weakestComponent": 4,
      "componentsPresent": 5,
      "headlineToWeakestGap": 0.9
    },
    {
      "categoryKey": "kids toy",
      "headlineScore": 5,
      "compositeServiceScore": 4.5,
      "tradeMedalLevel": 2,
      "logistics": 5,
      "offer": 5,
      "consulting": 3,
      "afterSales": 5,
      "dispute": 5,
      "weakestComponent": 3,
      "componentsPresent": 5,
      "headlineToWeakestGap": 2
    },
    {
      "categoryKey": "kids toy",
      "headlineScore": 4.6,
      "compositeServiceScore": 5,
      "tradeMedalLevel": 2,
      "logistics": 4,
      "offer": 4,
      "consulting": 3.5,
      "afterSales": 4.6,
      "dispute": 4,
      "weakestComponent": 3.5,
      "componentsPresent": 5,
      "headlineToWeakestGap": 1.1
    },
    {
      "categoryKey": "kids toy",
      "headlineScore": 5,
      "compositeServiceScore": 4.5,
      "tradeMedalLevel": 4,
      "logistics": 3.5,
      "offer": 3,
      "consulting": 4,
      "afterSales": 4,
      "dispute": 4,
      "weakestComponent": 3,
      "componentsPresent": 5,
      "headlineToWeakestGap": 2
    },
    {
      "categoryKey": "led lamp",
      "headlineScore": 4.9,
      "compositeServiceScore": 4,
      "tradeMedalLevel": 3,
      "logistics": 3.4,
      "offer": 3.6,
      "consulting": 3,
      "afterSales": 3.3,
      "dispute": 4,
      "weakestComponent": 3,
      "componentsPresent": 5,
      "headlineToWeakestGap": 1.9
    },
    {
      "categoryKey": "led lamp",
      "headlineScore": 4.8,
      "compositeServiceScore": 3.5,
      "tradeMedalLevel": 3,
      "logistics": 2.5,
      "offer": 3.6,
      "consulting": 1.5,
      "afterSales": 3.3,
      "dispute": 4,
      "weakestComponent": 1.5,
      "componentsPresent": 5,
      "headlineToWeakestGap": 3.3
    },
    {
      "categoryKey": "led lamp",
      "headlineScore": 4.9,
      "compositeServiceScore": 4,
      "tradeMedalLevel": 3,
      "logistics": 3.5,
      "offer": 4,
      "consulting": 0,
      "afterSales": 4,
      "dispute": 4,
      "weakestComponent": 0,
      "componentsPresent": 5,
      "headlineToWeakestGap": 4.9
    },
    {
      "categoryKey": "led lamp",
      "headlineScore": 5,
      "compositeServiceScore": 4.5,
      "tradeMedalLevel": 2,
      "logistics": 3.2,
      "offer": 5,
      "consulting": 5,
      "afterSales": 5,
      "dispute": 5,
      "weakestComponent": 3.2,
      "componentsPresent": 5,
      "headlineToWeakestGap": 1.8
    },
    {
      "categoryKey": "led lamp",
      "headlineScore": 5,
      "compositeServiceScore": 4.5,
      "tradeMedalLevel": 2,
      "logistics": 3.2,
      "offer": 5,
      "consulting": 5,
      "afterSales": 5,
      "dispute": 5,
      "weakestComponent": 3.2,
      "componentsPresent": 5,
      "headlineToWeakestGap": 1.8
    },
    {
      "categoryKey": "led lamp",
      "headlineScore": 5,
      "compositeServiceScore": 4.5,
      "tradeMedalLevel": 2,
      "logistics": 3.7,
      "offer": 5,
      "consulting": 4.5,
      "afterSales": 5,
      "dispute": 5,
      "weakestComponent": 3.7,
      "componentsPresent": 5,
      "headlineToWeakestGap": 1.3
    },
    {
      "categoryKey": "led lamp",
      "headlineScore": 5,
      "compositeServiceScore": 4.5,
      "tradeMedalLevel": 2,
      "logistics": 3.2,
      "offer": 5,
      "consulting": 5,
      "afterSales": 5,
      "dispute": 5,
      "weakestComponent": 3.2,
      "componentsPresent": 5,
      "headlineToWeakestGap": 1.8
    },
    {
      "categoryKey": "led lamp",
      "headlineScore": 5,
      "compositeServiceScore": 4.5,
      "tradeMedalLevel": 2,
      "logistics": 3.2,
      "offer": 5,
      "consulting": 5,
      "afterSales": 5,
      "dispute": 5,
      "weakestComponent": 3.2,
      "componentsPresent": 5,
      "headlineToWeakestGap": 1.8
    },
    {
      "categoryKey": "led lamp",
      "headlineScore": 5,
      "compositeServiceScore": 4,
      "tradeMedalLevel": 2,
      "logistics": 3.7,
      "offer": 5,
      "consulting": 5,
      "afterSales": 1.6,
      "dispute": 5,
      "weakestComponent": 1.6,
      "componentsPresent": 5,
      "headlineToWeakestGap": 3.4
    },
    {
      "categoryKey": "led lamp",
      "headlineScore": 5,
      "compositeServiceScore": 4,
      "tradeMedalLevel": 2,
      "logistics": 3.2,
      "offer": 5,
      "consulting": 4.5,
      "afterSales": 4.3,
      "dispute": 5,
      "weakestComponent": 3.2,
      "componentsPresent": 5,
      "headlineToWeakestGap": 1.8
    },
    {
      "categoryKey": "tote bag",
      "headlineScore": 5,
      "compositeServiceScore": 4,
      "tradeMedalLevel": 3,
      "logistics": 3.8,
      "offer": 2,
      "consulting": 1,
      "afterSales": 4,
      "dispute": 4,
      "weakestComponent": 1,
      "componentsPresent": 5,
      "headlineToWeakestGap": 4
    },
    {
      "categoryKey": "tote bag",
      "headlineScore": 4.7,
      "compositeServiceScore": 4.5,
      "tradeMedalLevel": 3,
      "logistics": 3.5,
      "offer": 3,
      "consulting": 4,
      "afterSales": 4,
      "dispute": 4,
      "weakestComponent": 3,
      "componentsPresent": 5,
      "headlineToWeakestGap": 1.7
    },
    {
      "categoryKey": "tote bag",
      "headlineScore": 5,
      "compositeServiceScore": 4.5,
      "tradeMedalLevel": 2,
      "logistics": 3.7,
      "offer": 5,
      "consulting": 5,
      "afterSales": 4.3,
      "dispute": 5,
      "weakestComponent": 3.7,
      "componentsPresent": 5,
      "headlineToWeakestGap": 1.3
    },
    {
      "categoryKey": "tote bag",
      "headlineScore": 5,
      "compositeServiceScore": 4.5,
      "tradeMedalLevel": 2,
      "logistics": 4,
      "offer": 4,
      "consulting": 5,
      "afterSales": 3,
      "dispute": 5,
      "weakestComponent": 3,
      "componentsPresent": 5,
      "headlineToWeakestGap": 2
    },
    {
      "categoryKey": "tote bag",
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